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定制行业洗牌规模效应显现

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定制行业洗牌规模效应显现

发布日期:2017-10-16 作者: 点击:


DUIYUJIAGEZHANDESHUOFA,NIANCHUHAIYOUBUSHAOQIYEBIJIAOBIHUI,ERSUIZHEJIAGEZHANDECHIJIUHESHENRU,DAFANGCHENGRENJIAGEZHANDEYUELAIYUEDUO。SUOFEIYAXIANGGUANRENSHIBIAOSHI,ZAIYUANYOUJICHUSHANGGENGJIAYOUHUIDEFANGANBIAOSHI,SUOFEIYABUPAJIAGEZHAN,DUIYUQIYEERYAN,GENGDAGUIMODEDINGDANYIWEIZHEGENGDIDECHENGBEN,FAZHANDAOMUQIANDEJIEDUAN,GUIMOXIAOYINGYIJINGXIANXIAN,DUOJIASHENGCHANJIDIDEBUJUKEYIZENGJIACHANNENGDETONGSHIYEKEYIRANGCHENGBENGENGDI,YINCIDIJIAGEBUDAIBIAODIZHILIANG。

事实上,目前行业内同等价格可使用更好材质的状态对于消费者而言是件好事。像索菲亚“五一”超强特惠全屋定制方案中,每平方米增加300元,即1199元/平方米可升级至康纯板全屋定制方案。而百得胜提出“青春实木”的概念,使用实木也可以享受优惠的价格。

快三彩票KEYIKANDAO,CICIJIAGEZHANSHICONGXINGYELONGTOUQIYEKAISHIDE。YENEIRENSHIBIAOSHI,XIANZAISHUO70%DEJIAJUQIYEDOUZAIZUOQUANWUDINGZHI,ZHEIYIDIANDOUBUKUAZHANG。CHULECHUANTONGDINGZHIJIAJUQIYE,DINGZHIJIAJUZHENGCHENGWEIDANGQIANJIAJUJIANCAIYEZUIDADEFENGKOU,YINQILEZHUDUOKUAJIEDALAOMENDEGUANZHU。

BUJINQUMEI、HUANGCHAO、LIANBANG、HONGPINGGUODENGJIAJUJINRUQUANWUDINGZHI,CHUJU、CHUANGDIAN、WEIYUDENGDUOGEPINPAIYEKUAJIEJINJUNQUANWUDINGZHI,ERQIEZHEIZHONGKUAJIERECHAOHAIZAICHIXUSHANGYAN,ZAIJINNIANGUANGZHOUDINGZHIJIAJUBOLANHUISHANG,XINLIANGXIANGDEQUANWUDINGZHIPINPAIGENGDUO。MAGEDONGSHIZHANGTANGBINZAIXINPINFABUHUISHANGCENGBIAOSHI,DINGZHIXINGYEZHEIJINIANFAZHANHENKUAI,WEILAIJINGZHENGJIANGGENGJIAJILIE,XINGYELINGJUNQIYEYAOQUDEGENGDADEJINGSAIYOUSHI,YIJIAGELADONGXIAOFEITUIDONGXINGYEXIPAI,JIANGSHIXINXINGSHIXIADEJINGSAITUISHOU。

那么这种价格战会持续下去吗?业内人士表示,行业前几名的领军品牌有自己的优势,规模效应使得他们的成本比行业平均水平低,能保持盈余,但对于一些新进的品牌来说,价格战有风险,所以很多品牌可能不会跟进。预计定制行业的洗牌也会来得更快,未来定制家居行业的竞赛,不光是价格,更多是产品自身以及设计、生产、服务等全方位的竞争。


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